Song Works

Work with us to enhance your sound business. 
Based on years of experience in music technology we’re excited to share our knowledge.
Bespoke solutions include: 
  • 1:1 executive coaching
  • business consulting (strategy, operational optimisation, hiring)
  • marketing 
  • creative direction and branding 
  • non-executive directorial role 

What is Song works?

It’s the coaching and consultancy wing of our studio. We take past and present lessons and share them to help others succeed. 

Drawing on Will’s 20+ years in music and audio, where he’s built numerous sound businesses, from small independent labels to globally recognised music tech companies, Song Works allows leaders to tap directly into that experience for guidance and project work. Whether that’s private coaching and advisory sessions with  Will, to help you navigate your journey in building a business, or in-house projects directly managed by Will and his team, from content creation to operational management, we’re excited to see how we can help.  

How Does It Work?

For advisory work, Will typically meets with clients for an hour, twice a month, online. The format can either be freeform, where the time is spent focusing on your most pressing thoughts and issues, or a more structured-coaching approach can be followed, developed and used by some of the best leadership coaches in the world.

For project work, we explore the most appropriate approach to get the work done whilst being as light-touch as possible. Our specialities lie in company strategy, operational growth and people management, branding and content creation.

If you’re a person or business who thinks they could benefit from our support, please contact hello@songathletics.com and we’ll set up an initial, free, consultation. 

Contact

Email hello@songathletics.com

IG @songathletics

Testimonials

  • Martin, Rocio and Rodrigo, Co-Founders (Nopia)

    "Sessions with Will were always fun and inspiring, he helped us believe our project was possible (and worth it!).

    Eyes, ears, heart wide open. We feel very lucky to know him."

  • Laura Lewis-Paul, Founder & CEO (Saffron Music)

    "He really aligns with you as a person and with your work values, and weaves this into every element of his thinking."

  • Iain Horrocks, Product Marketing Manager (Sennheiser, former e-Instruments)

    “Will’s coaching was a game-changer. He introduced me to processes that helped me cut through the day-to-day and keep the strategic perspective a director needs. Personable, insightful, and highly credible - his coaching would benefit anyone looking to raise their leadership game.”

  • Hinako Omori, Musician (Kae Tempest, Ed O’Brien)

    "Will is one of the most humble, forward-thinking, inspiring, dedicated, supportive and compassionate people I know, who I have an endless amount of admiration and respect for.

    I’ve been very lucky to have worked with Will over several years on many different projects in the industry, including artist management, record label and as a CEO of one of the most innovative tech companies, and I couldn’t recommend him highly enough."

  • Peter Quicke, Chair (Ninja Tune)

    "I very much enjoyed working with Will, he always acted with integrity."

  • Alex Robinson, CEO (Hubbub)

    “Talk to Will and you’ll be filled with a sense of what’s possible. His inquisitive, optimistic mind, and mix of creative and analytical instincts, can help you range around a topic and see it in a new light."
Song Athletics - Snap Studios - photograph by Nigel R Glasgow

About Will

Song Athletics’ founder Will Evans has worked in music technology and the arts for over 20 years.

Following an undergraduate degree in Acoustical Engineering, Will attained a PhD in Psychoacoustics at the University of Surrey in conjunction with Bang & Olufsen. He taught Electroacoustics on the Tonmeister course before joining Focusrite, where he led the Artist, Brand and Media Relations function.

In 2016 he joined Spitfire Audio and soon became CEO, overseeing the evolution of a small startup to a grown-up company with over +100 employees. Alongside this, Will Evans had founded a small record label and management company and had been an intern at Warp Records.

His passion for independently-minded studio drawing on his combined interest in music, technology and sustainable business led to the formation of Song Athletics.

Since its inception, Will has worked with numerous clients and companies across the music tech space in an advisory capacity including Mastering.com, Nopia, Slate + Ash, Sauceware Audio and more.